2013 CES: Television
2013 TV lines have more smarts, higher resolution and easier connectivityFebruary 2013 By Jeff O'Heir and Nancy Klosek
Ultra HD resolution; second-screen control capabilities; smarter features; easier search and connectivity; broader choice of screen sizes; and slimmer, sleeker
designs characterized this year’s TV lines offered up by the major manufacturers.
Many of those features—higher-res screens and images; simple connectivity; faster and more powerful image and processing engines—also made their way into the manufacturers’ other devices, such as smartphones, camcorders and cameras.
Here’s a rundown of some of the product highlights showcased at CES.
Sony Keeps Its Focus
When Karou Hirai was named Sony CEO last year, he vowed to focus on four things: digital imaging, gaming, mobile, and turning around the company’s TV business. It was clear during Sony’s 2013 CES press conference that Hirai is sticking to his strategy.
The focus on key products and technologies—Ultra HD TVs and camcorders, connected cameras, a “super” smartphone, universal connectivity—was apparent by the lack of movie and music stars former CEO Howard Stringer liked to roll out in the past.
“We really wanted to show everyone the product as opposed to other things,”said Phil Molyneux, Sony’s president and COO. “It was about the beauty of 4K TVs, our advancements in digital imaging, and the simplicity of Sony One-touch.”
Sony added 55- and 65-inch Ultra HD TVs to its lineup (the XBR-65X900A and the XBR-55X900A, both scheduled for shipment this spring), which already included an 84-inch model launched late last year. The new models will carry a more affordable price tag, Molyneux said. Sometime this summer, Sony will launch a 4K distribution service that will work in conjunction with a dedicated 4K Media Player. The service will initially include about 10 4K native content movies. Sony executives would not provide further details.
The company also showed off a 56-inch prototype 4K OLED TV, which lost its picture during the press conference due to a pulled wire or a poorly timed content loop, Molyneux said. Sony also showed a prototype of a 4K camcorder. Pricing and availability for both products hasn’t been set.
Molyneux demonstrated a new TV SideView application that works as a universal remote on a tablet and allows consumers to view listings and operate applications on their TV. Sony also announced its Triluminous Display technology, which is designed to deliver truer blues, greens and reds. It will be available on select 2K and 4K TVs, Cyber-shot and Alpha cameras, and Handycams.