2015 CES to Feature Sports Tech

The 2015 International CES, for the first time, will feature a Sports Tech Marketplace, CEA announced Thursday.

The marketplace is presented by the Sports & Fitness Industry Association (SFIA), and will be featured at the Sands Expo at CES Tech West.

“Technology is being used more and more in sports, and the 2015 CES will be the ‘can’t miss’, best place to experience the wide range of these products and solutions,” Karen Chupka, senior vice president, International CES and corporate business strategy, CEA, said as part of the announcement.

“Sensors, wearables and mobile technologies are revolutionizing sports by providing real-time information that enables us to better achieve our athletic goals. CES is at the forefront of this emerging category and we’re pleased to partner with SFIA to bring it to life.”

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