3 Things to Know About What’s Stopping Shoppers
Changing consumer behavior has made it difficult for retailers to predict whether shoppers will or won’t complete a purchase, especially when it comes to big-ticket items. FuturePay’s newest study, The Big Ticket: What’s Stopping Shoppers?, aims to clear things up with an in-depth look at the online shopping habits and payment preferences of 1,500 U.S. online shoppers.
The report focuses on a wide range of topics, including big-ticket shopping online, the frustrations getting in the way of completing purchases and how alternative payment options, like financing, can influence the purchase decision. Key insights on daily shoppers, cart abandonment and big-ticket purchases promise to help retailers keep up with changing consumer preferences and generate more revenue along the way.
The Distinctions of Daily Shoppers
From 2007 to 2015, the global number of mobile device users increased by more than 300 percent. Despite this dramatic growth, mobile hasn’t won over every online shopper just yet. In fact, 77 percent of online shoppers still prefer to use a computer to research products. People who shop online at least once a day, however, aren’t shy about embracing mobile. More than twice as many daily shoppers prefer to research on mobile than those who shop online just a few times a year. For retailers, the choice is clear — optimize the mobile experience or risk falling behind those who do. As more shoppers turn towards mobile, retailers that invest in making their mobile site user friendly will be positioned to close more sales than their competitors.