TV Makers Will Continue to Cut 4K UHD TV Prices
Lower prices will help ease consumer into 2014 setsOctober 31, 2013 By Jeff O'Heir
Tier-one TV manufactures will continue to drop the prices of their 4K UHD TVs heading into the holiday season to inform consumers that next year's sets will be far less expensive than the first generation.
"We are seeing some price declines," Michael Schwab, D&H Distributing's co-president, said at the company's Mid-Atlantic Fall Technology Show Wednesday in Hershey, Pa. "It's still very difficult for consumers to correlate the prices without content."
The price drops, Schwab and others said, are designed to help create demand next year when more native 4K UHD content is expected to be available. Sony and Samsung recently cut the prices of their 4K UHD TV sets. The price of some sets are expected to drop even lower around the holidays.
"We're excited about the opportunities around UHD TVs, but we'll have to wait until the next holiday season for real sales volume," Schwab said.
The Consumer Electronics Association expects about 25,000 4K UHD TV sets to sell this holiday season, for a total of about 50,000 sets sold this year. That number should jump to 450,000 units by the end of 2014, CEA reported.
Representatives from Sony, Samsung and LG could not be reached for comment as of press time.
Samsung on its web site has dropped the price of its 55-inch 9000 4K UHD TV to $3,499.99 from the original SRP of $5,499.99, while the 65 inch in that series is now $4,999.99, down from $7,499.99. Sony, on its site, recently dropped the price of the 55-inch XBR 4K UHD set to $3,999.99 from the $4,999.99 SRP, while the 65-inch is now $4,999.99, down from $6,499.99.
It's unclear how much more those and other 4K UHD TV prices will drop heading into the holiday season, but it's clear Q4 pricing will be closer to next year's lines.
"Right now, it's tough for consumers to justify the price," said Rob Eby, D&H's vice president of purchasing. "But once price points are more in line (with what consumers are used to paying), people will be more willing to upgrade."