A Toast To the 2013 Dealerscope Hall of Fame
This year’s Hall of Fame celebrates respected veterans who have battled the ups and downs of the CE industry and emerged as market leaders. They are survivors who continue to enter the fray each day in search of a new business opportunity, a way to improve the customer experience or find a new strategy that will enhance a partnership.
All of them have changed their businesses to adjust with the times.
Rick Souder, executive vice president of merchandising at Crutchfield, summed up one rule our inductees have followed along the way. And it’s one that grows more important each day.
“You have to differentiate or die. If you just keep chasing price and want to sell it by the pound, I don’t think anybody survives doing that,” he said. “At the same time, there are many retailers today that have been around 20, 30 or 40 years because they’ve picked out a different niche. It’s not all about moving boxes, it’s about how can I add more value for customers, how can I help the customers whether it’s before or after the sale.”