Alphabet Soup: Targeting Gen X, Y and Z at Retail
As the product needs and social norms of five generations of shoppers collide, it’s a good idea to evaluate how you’re addressing the changing retail landscape. Today, people of different ages and degrees of tech savvyness are shopping together, and there isn’t one set way of meeting their needs.
As interest and adoption of technology and related consumer electronics (CE) accessories continues to grow, today’s retailers have a new challenge when it comes to capitalizing on this market: targeting a wide range of individuals at point of sale. Point of purchase displays are a great way for retailers to stay relevant and meet the evolving social and product needs of Generations X, Y and Z, as well as the Baby Boomer and Silent Generations.
Each generation has different needs when it comes to technology and CE accessories. Younger generations are more likely to be focused on products that entertain, are cutting edge and complement their connected lifestyles. Generation X has shown an increased interest in WellTech products that influence healthier lifestyles, while baby boomers are looking for consumer electronics and accessories that will help them maintain an independent lifestyle as they age.