Amazon Launches Prime Student Program with No Annual Commitment
According to the National Center for Education Statistics, there are some 20.4 million students enrolled in a college or university in the United States this year. Those 20.4 million students now have the option to sign up for a new Amazon Prime membership geared towards their wants and needs—all with no annual commitment and at a price ($5.49) that’s half the cost of a normal membership.
Amazon announced its Prime Student program on Tuesday and said the flexible payment option, which goes into effect after a six-month trial, will continue to offer the full suite of Prime benefits to students.
"Our new monthly payment option lets students enjoy the best of Amazon in a more flexible and simple way," Ellen Kinney, Director of Prime Student for Amazon, said in a statement. "Whether it's getting their favorite products with free shipping or streaming thousands of popular movies and shows, Prime student members can experience all the benefits of Prime."
With the full slate of benefits still included, students enrolled in a four- or two-year college will still have access to services like Prime Video, Prime Music, Prime Photos, Free One-Day shipping (where available), and more. And the option to enroll in the program on a monthly basis eliminates the need for cash-strapped students to have to commit to the full-year Amazon Prime membership if they don’t want to. Additionally, Amazon announced that Prime Student will be available as a full-year offer for just $49—again, half the price of a regular Prime membership.
In Their Prime
Prime Student is really just a logical next step in the evolution of Amazon’s Prime Membership program. Though many college students may come from households that share a Prime Membership, the option for a reduced-price Prime Student membership could be an attractive one for students living on their own.
Perhaps more importantly for Amazon, Prime Student opens up a new possible revenue stream with a cohort of consumers that will always be there—and will always be replenished year after year. They’ve essentially created a new potential customer base of 20+ million by retargeting their Prime Membership program to students. And from a customer data perspective, Prime Student memberships will open up a world of possibilities in terms of targeted ads, product promotion, and more.