Retailers Use Texting As a New Way to Sell
The idea of e-commerce without the Internet seemed unlikely a few years ago but that thought has become less absurd as the popularity of text messaging increases.
Today, "m-commerce" has most certainly found its place in the retail world. Amazon.com is credited with giving life to the m-commerce/text messaging with last year's launch of the successful TextBuyIt initiative. QVC quickly followed with its own version, QVC Text Ordering. The floodgates are now open.
Many smaller retailers around the country actually began using text messaging as far back as 2004. Others have experimented with advertising short codes on TV and in magazines to enable consumers to receive free samples of selected merchandise. Most retailers use texts today to market products or offer promotions, and to establish a close connection with consumers, since most are permanently connected to their phones.