Americans have a great deal of interest in smartphones- but nearly half of those who haven't bought one yet considered themselves too confused by the vast assortment of smartphone products available. That's according to a survey commissioned by Best Buy Mobile and released this week.
The poll, of 1,000 U.S. adults, was conducted last month by GfK Roper. It found that only one in five adults surveyed currently has a smartphone, but "a sizable segment" of respondents, especially those in their 20s and 30s, plan to purchase one in the next twelve months.
Respondents who have not yet purchased a phone named price, dislike of shopping, and confusion about the technology as major reasons.
"It's clear Americans are fanatical about their phones and all the new features they can get on these remarkable devices," Best Buy Mobile's vice president of marketing,
Scott Moore, said as part of the announcement. "It's also very apparent that the mobile phone shopping experience hasn't been good for consumers in the past.
