AmTRAN, NFL Alumni Partnership Kicks Off
Paul’s TV to donate part of JVC TV sales take in October promoJune 18, 2014 By Nancy Klosek
AmTRAN has committed to being NFL Alumni Association’s official television products sponsor for the next two years, explained Drew Pragliola, senior vice president of sales and marketing.
The agreement will include the donation of TVs to be raffled or auctioned off during NFL Alumni fund-raising events conducted by its 26 nationwide chapters, such as golf tournaments, with proceeds going to the Association’s “Caring for Kids” charities as well as toward funding educational and medical programs benefiting some 15,000 NFL alumni.
Additionally, during the week of Oct. 10 through 16, Paul’s TV will donate 10 percent of all JVC TV sales to the Association’s charitable endeavors. During that week, Paul’s TV will hold five in-store appearance events featuring former NFL players in the market areas it serves – Los Angeles, Denver, Boston and Detroit, promoting both the NFL Alumni Association alliance and the newest models in JVC’s Diamond (Ultra HD) and Emerald (1080p) TV lineups, some of which will have reached retail by September.
The UHD sets will offer an 85 percent color gamut, a Roku Streaming Stick that can receive more than 1,000 channels of content, a bezel width of 13mm, a QWERTY keyboard, a redesigned base, and a built-in 2K-to-4K content upscaler.
The new models include:
• the 65-inch Diamond DM65USR UHD TV ($1,999.99; September availability), featuring 32 local dimming zones, a built-in 20 watt audio system enhanced with XinemaSound 3D processing;
• an 85-inch Diamond-line UHD model ($7,999.99; September), featuring 64 local dimming zones, a 60-watt enhanced audio package, five HDMI ports (four are HDMI 2.0); and two USB ports (2.0 and 3.0; and
• the 65-inch Emerald EM65FTR 1080p Full HD TV ($1,399.99; available now), with the Roku Streaming Stick and a similar audio system to the 65-inch Diamond UHD set.
Those introductions will precede the first-week-in-November debut of a 55-inch JVC UHD TV that will be tagged at $999. “We’re confident we’ll be the first company to break the $1,000 barrier,” Pragliola said. “We're making UHD risk-free for the consumer, for when native 4K content becomes available, but also, we’re making it affordable for everybody.”
Pragliola added that the company “will have a MAP program” relating to the TV lines.