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Survey: A Third of Customers Interested in 3D TV

February 25, 2010
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An NPD Group survey released Thursday found that around one-third of consumers are at least "somewhat interested" in purchasing a 3D TV. Concerns remain among consumers, including in the areas of cost, convenience, and content availability, NPD said.

The numbers were released as part of an NPD Snapshot Report on 3D Television.

“Manufacturers are counting on 3D to accelerate the replacement cycle the way HD did,” said Ross Rubin, executive director of industry analysis at NPD. “Early adopters will look past significant price premiums and limited optimized content in the name of bringing home even more of the cinematic experience as they find 3D capabilities included among other premium features.”

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COMMENTS

Most Recent Comments:
James H. Schar - Posted on February 27, 2010
I have been a TV repairman before man walked on the moon. I went to CES 2010 in Vegas and observed 3D TV. I was not impressed. I observed the clips from the movie "Avatar" that were showing at CES2010 and than went to the theater to watch the movie "Avatar" in 3D. TV picture quality has never match the big screen theater and 3D TV did not matched big screen theater 3D. Until such time, I am not going to get "excited". Also "Features" does not improve picture quality.