An Open Letter from DSI’s Dave Robison Regarding WalmartOctober 14, 2010
I never imagined that the protest I did at Wal-Mart would have generated such a stir. I think over 2000 dealers have viewed the two YouTube videos Wow! I want to thank everyone for their comments, phone calls, and e-mails.
I’m all for competition and American free enterprise. But when I hear stories like Wal-Mart moving into a rural community, putting the two grocery stores and the one hardware store out of business, and leaving consumers only one place (Wal-Mart) to buy groceries or driving 50 miles, that doesn’t sound like free enterprise to me.
So what do we do now?
Step One: DSI tightens margins and lowers prices. Manufacturers support distributors with better prices and programs to level the playing field with the Wal-Marts and Best Buys of the world.
Step Two: Distributors (like DSI) educate dealers regularly of what products SKU by SKU are on Wal-Mart’s floor and how to sell around them and make money.
Step Three: The 12,000 independent dealers across America join forces! Create campaign’s to educate consumers that they are making a huge mistake if they buy a TV, a Satellite system or any consumer electronic product without shopping the local guy before they buy.
I believe that if the customers will walk in the door of the local retailer and give them a shot at the sale that you guys will sell more than your share. We must all team up and educate customers to shop the local specialist before they buy.
Let’s see: 12,000 American entrepreneurs vs. Wal-Mart. Seems like I’ve heard the story before. I think it was called David vs. Goliath.
Dave Robison, president of DSI