Attitudes: It Pays to Speak Up
Any good news in this industry, especially during these unstable times, is worth trumpeting. So hats off to Panasonic for working on a solution to the rebate reimbursement problem that's been dragging CE retailers down for the last several years.
For the full story, see page 18 or go to Dealerscope.com for the back stories. The chain of events leading to Panasonic's announcement is a great example of what happens when buying groups, dealers and anyone else in the industry voice their concern about an ongoing problem that seemingly can't be resolved.
Bob Perry and other executives at Panasonic recognized the problem early on and began working on a fix about a year ago, a short time after Dealerscope ran a cover story that explored the issue. Meanwhile, other manufacturers for the most part have ignored the industry's plea to quicken the time it takes to issue dealers rebates from consumer instant-rebate programs.