Interbrand this week released its annual rankings of the Best Global Brands, and three technology firms- Apple, Google and Microsoft- are in the top five. Apple moved from eighth to second, with Google remaining fourth and Microsoft sliding from third to fifth.
GE, Intel and Samsung are ranked sixth, eighth and ninth, with HP 15th. Coca Cola retained the top spot, with IBM third. Amazon is 20th.
The methodology "analyzes the many ways a brand touches and benefits an organization, from driving bottom-line business results to delivering on customer expectations," Interbrand said.
