Apple, Google, Microsoft Among Top Five BrandsOctober 4, 2012 By Stephen Silver
GE, Intel and Samsung are ranked sixth, eighth and ninth, with HP 15th. Coca Cola retained the top spot, with IBM third. Amazon is 20th.
The methodology "analyzes the many ways a brand touches and benefits an organization, from driving bottom-line business results to delivering on customer expectations," Interbrand said.