Are Best Buy's Showrooming Troubles a Myth? What Do You Think?September 12, 2012
Best Buy's new CEO, Hubert Joly, said in an interview with the Minneapolis Star Tribune this week that the standard theory about Best Buy's struggles- that "showrooming" has caused it to fall behind the competition- is "a myth."
"I believe showrooming is one of the greatest falsehoods about our company," Joly told the newspaper. "If there was a lot of showrooming, I don't think we would have $50 billion in revenue. We must have at least a few people buying in our stores."
Do you agree? Is showrooming a real problem for retailers, or a myth? Join the discussion in the comments of this post.