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Are Best Buy's Showrooming Troubles a Myth? What Do You Think?

September 12, 2012
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Best Buy's new CEO, Hubert Joly, said in an interview with the Minneapolis Star Tribune this week that the standard theory about Best Buy's struggles- that "showrooming" has caused it to fall behind the competition- is "a myth." 

"I believe showrooming is one of the greatest falsehoods about our company," Joly told the newspaper.  "If there was a lot of showrooming, I don't think we would have $50 billion in revenue. We must have at least a few people buying in our stores."

Do you agree? Is showrooming a real problem for retailers, or a myth? Join the discussion in the comments of this post. 


 

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