Are Best Buy’s Showrooming Troubles a Myth? What Do You Think?
Best Buy’s new CEO, Hubert Joly, said in an interview with the Minneapolis Star Tribune this week that the standard theory about Best Buy’s struggles- that “showrooming” has caused it to fall behind the competition- is “a myth.”
“I believe showrooming is one of the greatest falsehoods about our company,” Joly told the newspaper. “If there was a lot of showrooming, I don’t think we would have $50 billion in revenue. We must have at least a few people buying in our stores.”
Do you agree? Is showrooming a real problem for retailers, or a myth? Join the discussion in the comments of this post.