You will be automatically redirected to dealerscope in 20 seconds.
Skip this advertisement.


Ari Supran, Chief Operating Officer, Sonance

June 1, 2009
Get the Flash Player to see this rotator.
Age: 36

Education: B.A., Colgate University, Liberal Arts; M.B.A., Marketing and General Management, Columbia Business School

Career History: Worked at Lutron Electronics for 10 years and at Sonance for three years

Greatest Business Achievement: “Working closely with a team of passionate and talented people to help orchestrate the turnaround of the Sonance brand from a commodity-driven, one-stop shop to a highly relevant, category-defining brand. Though this is an achievement, which is still being realized, being awarded back-to-back CEDIA Product of the Year awards was a great way to mark this achievement.”

Advice: “Focus on market share. Find a way to increase the value of your products by differentiating them based on a variable that the end-user will be willing to pay more money for. For us, that variable is design, and our customers are discovering the power of this differentiation; this has resulted in market-share gains for both Sonance and its dealers.”

Companies Mentioned:


Click here to leave a comment...
Comment *
Most Recent Comments: