With AR/VR Bigger Than Ever at CES, CTA Helps Consumers Understand These Emerging Technologies
Today the Consumer Technology Association (CTA) - owner and producer of CES, the global stage for innovation - announced CES 2017 will feature its biggest-ever showcase of augmented reality (AR) and virtual reality (VR) innovations, and unveiled the results of a new member-driven project to help consumers better understand AR/VR technologies.
The Gaming & Virtual Reality Marketplace at CES 2017 will offer the largest showcase of VR technologies in history, with more than 70 companies, a nearly 50 percent increase in exhibitors from CES 2016. The Augmented Reality Marketplace also returns to CES 2017, illustrating the latest real-world applications from 20 exhibitors and a nearly twice-as-large exhibition footprint. Both marketplaces will incorporate AR, VR and mixed reality (MR) to allow users to view movies with cinematic clarity, drop inside immersive 3D games and be amazed by new worlds of invention and productivity.
"This is a pivotal point in consumer technology history, as AR/VR and other emerging tech categories are driving the entire industry forward," said Karen Chupka, senior vice president, CES and corporate business strategy, CTA. "From gaming to GPS apps, military applications to medical treatments, innovations in AR are changing our lives for the better. And rapidly-evolving VR technologies are allowing doctors to enhance traditional therapies, architects to design stronger buildings and travel agencies to simplify vacation planning."