Atari Speakerhat Line Launches at Comic Con San Diego
Atari made waves a few weeks back during E3 when it announced that, for the first time in four decades, it was getting back in the video game hardware space. But the Ataribox only tells a part of the story as to what Atari has been up to lately. On Thursday at Comic Con San Diego, the company announced a truly unique piece of wearable technology.
Born out of a partnership with action figure and collectibles maker NECA, Atari introduced wearable tech products for the movie BLADE RUNNER 2049—the highly-anticipated sequel to Ridley Scott’s sci-fi movie, due out this October. The first wave of this new line is a new Atari Speakerhat designed in collaboration with Audiowear, a tech company that focuses on unique, next-gem implementation of personal and social audio experiences. Launching today, the Speakerhat will be joined by a limited edition BLADE RUNNER 2049 Speakerhat later this year.
In a statement, Atari described the Speakerhat as a baseball-style cap with “high-fidelity stereo speakers and microphone that can connect instantly to any Bluetooth-enabled device.” We’ve seen headwater with speakers before—Caseco let us review their Bluetooth beanie last winter. But the Speakerhat has a much different take on this headwear audio market. Rather than try to make the Speakerhat an individual audio device, Atari put the speakers on the underside of the lip of the cap. And, when paired in Multiplayer Mode, multiple Speakerhat wearers will be able to enjoy a single stream of music in “perfect synchronization.”
“Atari has transcended its seminal gaming origins to become a true pop-culture lifestyle brand, but disruption remains deeply rooted in our DNA,” Atari Connect COO Michael Arzt said in a statement. “With the recent reveal of our Ataribox project and now with Speakerhats, we envision a full range of connected personal devices that live at society’s intersection of entertainment, technology and social connectivity that legendary film worlds like BLADE RUNNER 2049 foretell. Our new products will speak to a whole new generation of Atari fans, while also honoring the decades of affection and devotion by our most loyal ones.”
Atari said that the Speakerhat will be joined by a variety of Atari-branded lifestyle products that include high-tech wearables and apparel as well as audio and gaming gadgets.