Atlantic Integrated to Rep Core Brands

Core Brands announced Tuesday that it has named Atlantic Integrated the New York Metropolitan Area sales representative firm for Core Brands. The deal includes the ELAN, SpeakerCraft, Panamax, Furman, Niles, Sunfire, BlueBOLT and Xantech brands.

“Atlantic Integrated is the most respected sales rep firm in the entire New York metropolitan area,” Dave Keller, Senior Vice President of Sales, Core Brands, said as part of the announcement.

“The ELAN control platform combined with our audio and power brands and representation by Atlantic Integrated will more effectively present the complete Core Brands value proposition to dealers throughout the New York, New Jersey, and Connecticut sales regions. In doing so, we will be able to offer these dealers an exciting new series of profit generating sales programs leveraging the substantial product attachment opportunities between ELAN and our audio and power brands.”

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