Automotive electronics distributor Directed, a division of DEI Holdings, announced on Tuesday that it has acquired Alcohol Detection Systems (ADS), a provider of breathalyzer-based ignition interlock devices (IIDs). ADS’s line of Determinator IIDs will be maintained by Directed moving forward, the company said in a statement announcing the acquisition.
Directed explained that evolving state regulations that have required IID devices in DUI and DWI remediation programs have helped to propel the growth of the IID market. The impact has been felt much wider than the IID industry itself though, as the devices have had a positive effect on reducing the incidences of drunk driving.
“Ignition interlock devices really do save lives, and the growth of the IID market has been driven by the major benefit they provide to society,” Directed CEO Bob Struble said in the statement. “Directed and ADS share core technology, and we are confident that by bringing our leading product design, technical service, and distribution capabilities to the IID market, we will rapidly expand ADS’s business. IIDs are primarily installed by mobile electronics retailers and auto service shops, and we are excited to bring this new business opportunity to our longstanding partners.”
ADS products have a reputation of being easy to both install and use. During DUI/DWI remediation programs, users have the devices installed in their vehicles, and those devices are used to ensure the driver successfully passes a breathalyzer test before allowing the car to turn on. It’s normal for IIDs to be recalibrated on a regular basis and then uninstalled upon completion of the remediation program.
“We believe we have found an ideal partner in Directed,” ADS Founder Nick Cassiere said in the statement. “Directed’s national distribution and service footprint will allow us to expand quickly. I’m enthusiastic to push forward with the Directed team and bring the important benefits of our products to more drivers.”
Dealers interested in learning more about the ADS acquisition and the new product line should visit www.directed.com/ads.