AVC to Integrate Brands, Terry Leaving

VC Group, SpeakerCraft, Proficient and Panamax/Furman will join as one division

The AVC Group Thursday announced a restructuring under which The AVC Group, SpeakerCraft, Proficient and Panamax/Furman brands “will align under one centralized division.”

As part of the shift, AVC Group president Mark Terry is leaving the company. The news comes two days after the announced retirement of longtime SpeakerCraft president Jeremy Burkhardt.

“Mark and his team have done an outstanding job combining the AVC Group brands together and creating a world class infrastructure to service our customers and dealers,” Sean Burke, Group President of Nortek’s Technology Products Segment, said in a statement. “Mark has decided to move on to other endeavors after providing his full support to this integration effort. I am appreciative of the dedication and high level of leadership that Mark has provided and wish him the very best in the future.”

Bill Pollock, president of Panamax/Furman, is the head of the new organization. Paul Starkey will serve as director of marketing, with Dave Keller leading sales while Keith Marshall will head the SpeakerCraft and Proficient brands. All of the changes are effective immediately.

“This is far more than a strategic realignment. It represents an important and historic step for our industry,” Pollock said in a statement. “We’ve joined the expertise and efficiency of the industry’s most important technology brands and formed a new resource for our dealers that represents a unique opportunity for them to grow both ROI and competitive standing.”

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