B&O Debuts New Retail ConceptApril 19, 2014
The new showroom offers "a true sensory experience and demonstrates Bang & Olufsen's commitment to providing extraordinary consumer experiences." It features a wall, showcasing all of Bang's most popular speakers. The B&O Play brand is featured in another part of the showroom.
"The new store concept features a luxurious and welcoming atmosphere, and the interior has been designed to captivate curiosity as you move through the store," Kathy Thornton-Bias, the recently appointed President of Bang & Olufsen America, Inc., said as part of the announcement.
"This store concept will provide the perfect platform to interact and engage in the Bang & Olufsen universe of magical experiences."