Bell'O Teams With Serta
October 4, 2012
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Bell'O International and Serta International this week announced that they are teaming to promote an exclusive collection of co-branded metal beds, the Serta Bed Collection by Bell’O.
The beds, now available, range in price from $349.99 to $599.99.
“We are very proud to be part of the expansion of Serta into beds,” Howie Cooperstein, President of Bell’O International, said in a statement.
“The Serta Bed Collection by Bell’O is a natural extension for the Serta brand and will allow retailers to offer consumers a quality, affordable bed to go with their mattresses. Serta has a great reputation for bringing style and comfort to the home and we’re thrilled to be partnering with them to bring Bell’O’s No Tools Assembly design to our co-branded metal beds.”
The beds, now available, range in price from $349.99 to $599.99.
“We are very proud to be part of the expansion of Serta into beds,” Howie Cooperstein, President of Bell’O International, said in a statement.
“The Serta Bed Collection by Bell’O is a natural extension for the Serta brand and will allow retailers to offer consumers a quality, affordable bed to go with their mattresses. Serta has a great reputation for bringing style and comfort to the home and we’re thrilled to be partnering with them to bring Bell’O’s No Tools Assembly design to our co-branded metal beds.”
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