In the research firm's Consumer Equity Index statistic, on which 100 is flat, Amazon led with 171.28, followed by Costco (127.94), Target (126.23), Sam's Club (118.81), Walmart (115.16) and Best Buy (112.69).
"Best Buy and Walmart, with substantial gains in consumer preference share, seem likely to seize the opportunity to court Circuit City' former customers," BIGresearch senior analyst Pam Goodfellow said as part of the announcement. "But with the void Circuit City is leaving in the electronics category, watch for retailers like Amazon or Sam's Club to possibly rise to the occasion in coming months."
Also on the subject of the Best Buy/Walmart battle, a journal published by the University of Pennsylvania's Wharton School of Business recently discussed the subject.
Companies Mentioned:
 |
|
|
|||
|
|
|
I guess "most shopped"is self-explanatory, but what is the equity index?
Since it doesn't say anything about it, why even mention the Wharton article unless you link it.