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Best Buy Sales Down Due to "Rapid, Seismic Changes"

Stephen Silver
Nov 13, 2008
A Best Buy store.  Best Buy CMO Michael Linton has left the company.
A Best Buy store. Best Buy CMO Michael Linton has left the company.
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When it comes to the struggles of the retail market, it appears not even Best Buy is immune.

The CE retail giant Tuesday reported that its total comparable store sales declined by around 7.6 percent in the month of October, after they also fell in September. As a result, the company said, it will cut its guidance for the fiscal year.

"Since mid-September, rapid, seismic changes in consumer behavior have created the most difficult climate we've ever seen," CEO Brad Anderson said as part of the announcement. "Best Buy simply can't adjust fast enough to maintain our earnings momentum for this year."

Elsewhere in the company's statement, President and COO Brian Dunn added that "we've never seen such difficult times for the consumer" in the company's 42-year history.

According to Bloomberg News, the announcement caused Best Buy's stock to drop 13 percent. 



 
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