Best Buy, Samsung Plan Super Bowl AdsNovember 28, 2012
Samsung and Best Buy are both planning to purchase advertising in February's Super Bowl, but Apple is not. That's according to a preliminary roundup published in Advertising Age.
According to the article, little is known about either brand's specific advertising plans, except that they have purchased time. Samsung ran one of its anti-Apple "people waiting in line" ads during last year's game, a campaign which has continued since.