Chief Marketing Officer Barry Judge wrote on his blog that the logo “is not Best Buy’s new logo,” but is part of a multi-pronged effort to “improve the customer experience.”
“I need to emphasize that we have not decided to iterate our logo,” Judge wrote. “I also would remind folks that Brands look at this stuff all the time. Most great brands have iterated their identity many times over the years, Apple (3 times at least), Target and most recently Wal-Mart are a few examples that are top of mind for me.” He added that the logo is being tested in a live environment, but did not say what will come next in the decision-making process.
