Best Buy Turns Rewards Zone Into "My Best Buy"September 18, 2013
In the latest step of its seemingly never-ending reinvention, Best Buy this week revealed that its Rewards Zone program is now known as "My Best Buy."
"I’m pleased to announce that after a decade, the program you love is getting even better," the company wrote in an email to members. "We’re reinventing the Reward Zone program as My Best Buy — delivering more rewards, more exclusives and an improved mobile experience."
See a video description of the program: