Retail Excellence: Bjorn's: Industry Evangelist
Bjorn’s, a 37-year-old specialty retailing legend, built a reputation early on in industry circles as a “showcase dealer.” Since the introduction of the Compact Disc and even before, vendors have used Bjorn Dybdahl’s single San Antonio store as a launch pad for virtually every new CE product category and innovation.
This year, the industry’s regard for him and for what he has given back to his profession has led to his election to the 2012 CE Hall of Fame—an honor the modest and self-deprecating Dybdahl said he was shocked to receive. “I’m basically a lazy person, and the reality is, people around me made it happen,” he said.
Though he may deny it, Dybdahl has been the tone-setter for the store’s ingrained identity as an instrument of technology education. But the store’s vendors do agree with him that Bjorn’s success is a group effort, and that Dybdahl is right to credit a staff that includes COO and CFO, Doug Bravin; IT and marketing manager, Kris Dybdahl; and retail sales manager, Neil Viers.