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Black Friday Wrap-Up: $44 Billion Seen Spent On Weekend, Friday Online Sales Pass $1 Billion

November 26, 2012 By Stephen Silver
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Amid some signs of rising consumer confidence and economic optimism, shoppers visited retailers last week for the 2012 edition of Black Friday. 

According to its last-minute preliminary survey, the Consumer Electronics Association predicted last week that consumers would spend $43.7 billion on holiday gifts over the Thanksgiving/Black Friday weekend, with 29 percent of U.S. adults shopping on Black Friday itself. Electronics were seen as the second most-popular item, behind only clothes. 

Meanwhile, Comscore has reported a total of $1.042 billion in online sales for Black Friday itself, a 26 percent increase over the 2011 figure. Comscore also reported that consumer electronics online spending is up 18 percent from last year for the holiday season to date. 

IBM also saw increases in Black Friday online sales, noting that Apple's iPad comprised 88.3 percent of tablet web shopping traffic.  


 

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