BlackBerry 10 To Debut in Super Bowl Ad

BlackBerry maker Research in Motion will debut the new BlackBerry 10 in a new commercial to air during the Super Bowl on Sunday, Ad Age reported this week. The ad will be RIM’s first Super Bowl commercial ever.

A Super Bowl commercial is a great opportunity to show the redesigned, re-engineered and reinvented BlackBerry to tens of millions of consumers on the largest advertising stage of the year,” the company’s CMO, Frank Boulben, said in a statement issued to the magazine.

The 30-second spot was created by ad agency AMV BBDO.

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