Brand Source, Ford Team on Sweepstakes

Brand Source last week announced the launch of a national sweepstakes promotion in conjunction with Ford Motor Co. Called “Win With Force,” the promotion is tied in with Brand Source’s sponsorship of John Force Racing.

Fans attending NHRA events will have a chance to win such prizes as a 2011 Ford Fiesta, as well as products from Mitsubishi and Whirlpool.

“It’s amazing to see how far we’ve come in just a few seasons in terms of interacting with the race fans. At our first promotional event in 2006 we gave away one large screen TV,” BrandSource CEO Bob Lawrence said as part of the announcement.

“With all of the team partners involved fans can now win over $100,000 worth of prizes through the ‘Win With Force’ promotion this season.”

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