BrandSource Launches iBeacon ProgramFebruary 4, 2014
According to BrandSource's statement, the program will be rolled out during the upcoming BrandSource Summit and Expo in Orlando, March 16-19.
"iBeacon is the talk of the retail industry right now, and for good reason: it gives retailers a tremendous competitive advantage,” Bob Lawrence, CEO of BrandSource, said as part of the announcement.
“We already know that people are using their smartphones while they shop. iBeacon technology can help to engage and guide customers while they’re in-store and ready to make a purchase.”