BrandSource Launches OutdoorSource Division

BrandSource said Thursday that it has launched a new division called OutdoorSource, focusing on outdoor products.

“The OutdoorSource division was created to help members compete with big box stores by offering a compelling and affordable assortment of outdoor products,” said Bob Lawrence, BrandSource CEO, said in a statement.

“More importantly, this new division increases our overall volume, making us more attractive to manufacturers and translating into more supplier support and better programs for our members.”

OutdoorSource products, the company said, will be featured in the BrandSource app, and brand ambassador Kathy Ireland will appear in commercials.

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