BuzzFeed, GE Partner Up to Release Tasty One Top Smart Appliance
BuzzFeed—the same BuzzFeed that’s known to post lots of pictures of cats and other viral content—is diving into smart appliances. The publisher, in partnership with GE Appliance’s FirstBuild subsidiary, has launched the Bluetooth-enabled Tasty One Top smart appliance. The One Top will connect to the new Tasty app (available now), to completely upend the cooking experience.
Tasty is a brand under the BuzzFeed umbrella that developed itself as a popular destination for all kinds of recipes. Their main focus has been quick hit videos on social media platforms like Facebook and Instagram. And, in typical BuzzFeed fashion, their clips tend to go viral fast. The announcement of the Tasty One Top comes ahead of the brand’s second birthday on July 31.
“In two years, Tasty has reimagined the recipe format as a visual, shareable and interactive medium, democratizing food and making cooking more accessible, social and fun in the process,” Ashley McCollum, General Manager of Tasty, said in a statement. “The Tasty One Top and app demonstrates our commitment to the intersection of content and technology, marking the beginning of the next step in the evolution of our business as we expand into new ways of using technology to bring people together around food.”
The Tasty One Top is a very unique venture for BuzzFeed.
Designed by BuzzFeed Product Labs and brought to life through GE Appliance’s FirstBuild team, the One Top itracks the surface temperature of the pot or pan as well as the internal temperature of the food being cooked to ensure “perfect execution of every recipe.” BuzzFeed said the induction technology is faster, safer, and more precise than traditional forms of cooking.
But it’s the connected nature of this product that truly sets it apart.
Through the new Tasty app—available now for iPhone and coming soon for Android—the user can explore recipes based on ingredients they have, difficult, time of cooking and more, all with step-by-step instructions. Normal recipe app functions, but that’s just the start. You can then send that recipe to the Tasty One Top, and the appliance will be able to adjust time and temperature to match what the recipe calls for. It can even alert you when you need to flip your food, add ingredients, and more.
The Tasty One Top is available now for preorder for $149. It’ll launch sometime in November.