Caldwell Launches Grace Motif

John Caldwell of Grace Motif

Industry veteran John Caldwell, formerly of StJohn Group, announced Monday the launch of Grace Motif, a new marketing and distribution company that will handle several lines formerly handled by StJohn.

StJohn Group announced its departure from the AV distribution business last week.

Grace Motif, based in Scottsdale, Ariz., “will initially focus on exclusive North American distribution of the A/V product lines that Caldwell has helped to champion over the last nine years,” the company said. These include Artcoustic, Cineversum, Image Screens and more.

“For the last decade, I’ve been immersed in forging an important pathway between custom installation professionals and the professional design community,” Caldwell, the company’s president, said in a statement

“Grace Motif is the next logical step in my vision for bringing architects and interior designers together with custom installation professionals via best in class technology brands that blend seamlessly with the designers’ vision and the installers’ technical expertise.”

Related story: StJohn Leaving A/V Distribution

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