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Capturing Trends at PMA@CES

Faster, smarter, sharper cameras rule the show

January 2013 By Mike McEnaney

We’ve created a snapshot of products that will be prominently displayed on the PMA@CES show floor at the Las Vegas Hilton this year. Imagine, no annoying bus rides back and forth from the Sands. 

Zooms Getting Really Super
The Canon PowerShot SX50 HS 12.1 MP Digital Camera ($479) with 50x Wide-Angle Optical Image Stabilized Zoom, EVF and 2.8-Inch Vari-Angle LCD is the latest (2013) superzoom bridge camera from Canon, superceeding the SX40 HS.
Powered by a new set of ultrasonic and voice coil motor for fast and near-silent zooming, the SX50 HS is capable of 50x zoom from 24mm wide angle to a whooping 1200mm. Sharp and stable image captures with improved AF functions is assisted with seek-and-lock capability of the zoom framing assist. With zoomplus, users can digitally extends the zoom to 100x.

Just Keep Zooming
Olympus recently made a major play in the super-zoom category with its new STYLUS SP-820UZ iHS ($369), featuring a 40x optical zoom. The camera includes Olympus’ new Super-Resolution Zoom feature, which doubles the focus distance to 80x zoom.

The camera also features a 22.4mm (equivalent to 22.4- 896mm on a 35mm camera) super wide-angle lens that takes panoramas, group portraits and macro images.

P&S Getting Smarter
With its 16MP BSI CMOS Sensor, Samsung’s WB850F SMART Camera ($349) can zoom, capture and share, all with excellent results. The camera’s wireless functionality allows users to upload photos to social networking sites and sync the camera to other SMART devices (TV, phone, tablet).

Wearable Models
There are lots of amazing products in the wearable category. Here are some that really impressed us.

The ION Air Pro ($229) finally brings a direct competitor to the GoPro. The camera’s bullet-like design and ability to be submerged in up to 30 feet of water help set it apart. Consumers have a choice between a few HD video modes, including Full HD 1080p, Tall HD 960p, and 720p HD at 30 and 60 fps.

The Air Pro adds a few nice wrinkles to video capture, including the ability to record a second low-res version (WVGA) of every HD vid captured for easy uploading to social networks. You can also tap the photo button at any time (even during video recording) to snap a quick 5MP photo.

The camera also adds time lapse and burst photo capture modes to the mix. ION recently updated its Camera App (version 3.1) with a new remote feature to control advanced camera settings—starting and stopping recording, changing all camera shooting modes, still image capture, checking battery life, auto power off—over iOS devices.

 

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