Casio Celebrates G-SHOCK’s 35th Anniversary
On the heels of the sale in September of its 100 millionth G-SHOCK watch, Casio celebrated the 35th anniversary of the launch of the iconic timepiece line on Nov. 9 at a NYC-held event at The Theatre at Madison Square Garden. The event, followed by a concert, featured Casio president Kazuo Kashio and the G-SHOCK’s “founding father,” Mikuo Ibe.
The occasion celebrated G-SHOCK’s “absolute toughness” with appearances by athletes. One highlight was an appearance by former New York Ranger hockey star Mark Messier – the captain of the 1994 championship team – who slapshot a few G-SHOCKs into a goal for the audience in an evocation of a classic Casio TV ad – to prove that the brand’s signature ruggedness claim endures.
Specs quoted at the event for models within the G-SHOCK line include ability to withstand a pressure force of 12g and water resistance of 200m depth.
The event also focused on a slew of recent G-SHOCK iterations, which include a CES 2018 Innovation Award winner in the Wearable Technologies category: the Casio Pro Trek Smart Outdoor Watch Model WSD-F20. The watch is powered by Android Wear 2.0 and is designed to appeal to outdoor enthusiasts. IT features GPS functionality, full-color-map display capability, built-in sensors to measure altitude, atmospheric pressure and direction, and a range of apps for activities including hiking and fishing.
Ibe also showed off prototypes of future G-SHOCK concept timepieces, including one whose chassis is constructed of extremely durable sapphire crystal.