CE Confidence Hits 2012 High

Consumer confidence in the tech sector reached its highest level so far this year in March, while the number for the overall economy declined slightly, according to the Consumer Electronics Association’s monthly measure.

“New model launches this month, including televisions, smartphones and notably the release of Apple’s new iPad, are likely driving the increase in tech spending sentiment,” Shawn DuBravac, CEA’s chief economist and senior director of research, said as part of the announcement.

The CEA Index of Consumer Technology Expectations (ICTE) reached 88.9, its highest level since December’s record high, while the CEA Index of Consumer Expectations (ICE) dropped one percentage point to 173.6.

Another measure of consumer confidence, by the Conference Board, saw a minor drop as well, to 70.2 from a revised 71.6 in February.

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