CE Holiday Sales Dropped 7 Percent
Overall sales of consumer electronics over the holiday season dropped 7 percent, as consumers stuck to buying items in the early part of the holiday season. That’s according to data released Friday by NPD Group.
Sales reached $13.7 billion, down 7 percent from 2011. Meanwhile, 54 percent of those sales were in the holiday season’s first two weeks, which NPD attributed to Black Friday and Cyber Monday.
Sales of notebook computers and flat-panel TVs both exceeded $2 billion in sales, but no other category cleared $1 billion.
“For the third consecutive year sales trends worsened in the later part of the holiday season,” Stephen Baker, vice president, industry analysis at NPD, said in a statement.
“The hyped-up promotion of Black Friday, Cyber Monday and now Thanksgiving Day has proven remarkably effective in moving sales into the early part of the holiday season. Trends like online shopping and self-gifting have intensified the focus on the more event -driven early part of the holiday season.”
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