Energy Efficiency Can Lead to Retail Sales
As the summer wears on and we all look for ways to stay cool, the topic of electricity consumption is sure to be a topic of hot conversation in many households.With outages a real possibility in most communities - due to wide spread use of air conditioners and other appliances - many consumers are looking for ways to curtail consumption.
But to what extent are consumers actively trying to use less energy? CEA’s recent study "Powering Intelligent Energy Use” concludes that electricity consumption, especially related to electronics, is a major concern among most consumers.
The desire to reduce monthly electricity costs is the primary driver in saving energy. When asked about concerns related to electricity usage, most consumers (60%) identified the rising cost of their monthly bill. Other issues, such as the overall consumption level in the home (49%) and region (47%), trailed. Potential cost savings is a strong motivator in getting consumers to change their habits to reduce their overall energy consumption footprint. Can this mindset, though, influence product purchasing?