Energy Efficiency Can Lead to Retail Sales

CE retailers could leverage consumer desire to save money

As the summer wears on and we all look for ways to stay cool, the topic of electricity consumption is sure to be a topic of hot conversation in many households.With outages a real possibility in most communities – due to wide spread use of air conditioners and other appliances – many consumers are looking for ways to curtail consumption.

But to what extent are consumers actively trying to use less energy? CEA’s recent study “Powering Intelligent Energy Use” concludes that electricity consumption, especially related to electronics, is a major concern among most consumers.

The desire to reduce monthly electricity costs is the primary driver in saving energy. When asked about concerns related to electricity usage, most consumers (60%) identified the rising cost of their monthly bill. Other issues, such as the overall consumption level in the home (49%) and region (47%), trailed. Potential cost savings is a strong motivator in getting consumers to change their habits to reduce their overall energy consumption footprint. Can this mindset, though, influence product purchasing?

The Big Green Purchase Motivator

With many American consumers seeking to lower the cost of their electric bills, opportunities exist for electronics dealers to sell innovative solutions. For instance, most consumers are accustomed to adjusting their consumption behavior according to their electric bill which arrives a full month after the usage cycle.

To this end, in-home electricity monitors appeal to many as a way to more effectively manage their usage with real-time information. In fact, 25% of consumers expect to buy a home energy monitor within the next three years, even though the devices have a relatively low awareness in U.S. households.

The energy efficiency of electronics products and appliances are an important purchase factor at retail.While consumers most commonly site price (95%) as their main purchase consideration, more than 80% say the electricity consumption of a device is key in their decision to buy electronics.

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  • frieda

    Successful adoption of energy efficient electronics that create a sustainable value for the consumer is dependent on a well defined federal/state financing initiative that targets the home. To date, the utility cos. have been the big winners and the CE retailers, custom integrators have had no financing tools available to encourage consumers to step into energy management and/or green technology categories at the home level. Without adequate financing, not much will garner the consumers attention.