At CE Week: Pioneer’s Affordable In-Car Streaming Receivers
Pioneer Electronics has expanded its well-known NEX platform to include the MVH-2300NEX double-DIN 7-inch LCD digital media receiver, which it featured at this week’s NYC-held CE Week product exhibition. The 2300, with Bluetooth connectivity and without a built-in CD player, is tailored to content-streaming consumers and will be priced at its September introduction at an SRP of $400, putting it within reach of a much wider swath of consumers, Ted Cardenas, vice president of marketing at Pioneer, told Dealerscope during a drive through Manhattan’s streets where he put the new model through its paces. The 2300 also offers the convenience of automatic detection of and connection to an iOS or an Android smartphone or tablet, and will bring up the corresponding service onto the screen. Waze, a traffic and navigation application, is also part of the feature set.
Cardenas provided some context for the introduction, explaining that Pioneer has fielded models with Apple Car Play capability for the last three years and with Android Auto capability for the last two years, and now offers second-generation iterations of models with these capabilities that top out in price at $600 (for a single-DIN flip-out model suitable for installation in older cars and offering Apple Car Play, Android Auto and SiriusXM compatibility) – a much lower upper end ticket than first-gen models which ranged as high as $1,400.
The 2300 is being toured around the country as a focal point of Pioneer’s “Upgrade Your Car Tour,” Cardenas said. The tour will also feature five new NEX models that were introduced in May (including the aforementioned single-DIN flip-out model AVH-3300NEX).
The tour, which will include a demo vehicle within a 20-foot-by-20-foot space, kicks off on Saturday, July 15, at the San Clemente Ocean Festival in Southern California, and will be seated as an element of community-held events at 13 cities and cover a total of around 48 event days until it wraps up in mid-October. Cardenas estimated that the line would be exposed to around 20,000 to 30,000 event attendees per venue, in addition to attracting orders of magnitude more via social media outreach.