CEA: CE Confidence at Six-Year HighOctober 23, 2013
Consumer confidence in electronics has reached its level for an October month in six years, the Consumer Electronics Association said this week.
The CEA Index of Consumer Technology Expectations (ICTE) rose 9.5 points from September to reach 90.2. The overall measure of confidence in the economy rose as well.
“Consumer interest in tech has moved up decidedly heading into the holiday season,” said Shawn DuBravac, CEA’s chief economist and senior director of research, said as part of the announcement. “Exciting product announcements coupled with early retailer promotions and advertisements are likely behind the jump in sentiment toward tech spending this month.”