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CEA: Consumer Confidence Rose in October

October 26, 2011
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After falling for months, both of CEA's measures of consumer confidence rose in October.

The CEA Index of Consumer Technology Expectations (ICTE) rose nearly eight points to 89.6, its highest level of the year, while the CEA Index of Consumer Expectations (ICE) rose three points to a six-month high.

“Increases in consumer sentiment around technology are expressly higher, not just on a sequential basis, but also on a year-over-year basis, a good sign headed into the important fourth quarter and holiday selling season,”Shawn DuBravac, CEA’s chief economist and director of research, said as part of the announcement. “Electronics will play a key role in the holiday shopping season as consumers look for innovative gadgets to give as gifts.”


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