CEA, DEG Launch Ultra HD Campaign

Consumer Electronics Association (CEA) and DEG: The Digital Entertainment Group on Thursday announced that they are teaming up on a campaign to tout the benefits of Ultra HD technology.

The minute-long video will be shown in stores, including during CEA Demo Days, while a 30-second version will be spread online.

“Ultra HDTV is our future. It is the next step forward in home display technology,” CEA President and CEO Gary Shapiro said in a statement.

“CEA research finds that three-fourths (73 percent) of online U.S. adults who saw Ultra HDTV in a retail store are interested in owning the technology. With this in mind, we are proud to partner with the DEG on this video to provide retailers with an important tool to help educate and excite consumers. This collaboration underscores our shared commitment to helping drive adoption of this innovative technology.”

The video can be downloaded from here.

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