CEA Designates 4K As “Ultra HD”

The Consumer Electronics Association’s Board of Industry Leaders voted this week to call the next generation of 4K HD displays “Ultra High Definition” or “Ultra HD.”

The vote, which took place in conjunction with the CEA Industry Forum in San Francisco, was unanimous. In addition, CEA’s “4K” Working Group is now known as the CEA Ultra HD Working Group .

Ultra HD was also defined as at least 3,840 horizontal and at least 2,160 vertical pixels, with an aspect ratio of at least 16 X 9.

“Ultra HD is the next natural step forward in display technologies, offering consumers an incredibly immersive viewing experience with outstanding new levels of picture quality,” Gary Shapiro, president and CEO of CEA, said in a statement. “This new terminology and the recommended attributes will help consumers navigate the marketplace to find the TV that best meets their needs.”

CEA expects a large amount of Ultra HD products at International CES in January.

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  • Ian Moone

    How un-original of a name – Ultra HD!

    Gimme a break – what comes after that – Super Ultra HD? Super Ultra Mega HD? Now we are sounding like Asian product planners.

    The market will determine what it is called – most likely – just 4K.
    It doesn’t need any marketing BS hype – straight forward answer to what is the max res on the longest plane.

    Do you think that 4K (Ultra HD) is where this stops?
    If you do, then you must have just gotten into the consumer electronics world, and should leave now!

    Ultra HD – I really can’t stop laughing.

  • Michael Pope

    This is very good work from the Ultra HD Working Group! Helping position this exiting new technology properly for the industry and consumer is very important for it’s success.

  • Michael Pope

    Yesterday, I had the privilege to participate on the Consumer Electronics Association (CEA) Board of Industry Leaders meeting while attending the CEO Summit. We discussed and voted on the new name for the next big thing in video display technology, Ultra High Definition. The Ultra HD designation means your TV will have four times the resolution of our current 1080P TV’s and will significantly impact the consumer’s viewing experience on larger screens!