CEA Designates 4K As “Ultra HD”
The Consumer Electronics Association’s Board of Industry Leaders voted this week to call the next generation of 4K HD displays “Ultra High Definition” or “Ultra HD.”
The vote, which took place in conjunction with the CEA Industry Forum in San Francisco, was unanimous. In addition, CEA’s “4K” Working Group is now known as the CEA Ultra HD Working Group .
Ultra HD was also defined as at least 3,840 horizontal and at least 2,160 vertical pixels, with an aspect ratio of at least 16 X 9.
“Ultra HD is the next natural step forward in display technologies, offering consumers an incredibly immersive viewing experience with outstanding new levels of picture quality,” Gary Shapiro, president and CEO of CEA, said in a statement. “This new terminology and the recommended attributes will help consumers navigate the marketplace to find the TV that best meets their needs.”
CEA expects a large amount of Ultra HD products at International CES in January.