CEA: Look for ‘Good’ CE Holiday Sales, with Tablets Dominant
In the audio category, where 38 percent of U.S. adults say they will spend money in Q4, one of the most robust sub-categories is wireless multi-room A/V, in which 15 percent of adults say they plan to invest dollars.
In gaming, where 26 percent of U.S. adults will spend money during the 2012 holidays, both portable game consoles and game consoles are expected to experience sales drops, with mobile devices having a cannibalizing effect on that hardware.
Around 39 percent of adults intend to spend on video products, with 25 percent saying Blu-ray/DVD players will be their choice, and 20 percent saying TV will be.
Digital imaging is a category of interest to 26 percent of adults responding to the survey, with DSLR cameras of interest to 10 percent of that total, camcorders of interest to 11 percent and action cameras, of interest to seven percent. Point-and-shoot cameras are on the decline as a significant part of the digital imaging category, expected to draw the dollars of just 11 percent of respondents in the digital imaging market– down from 2011’s 15 percent.
As for Black Friday, CEA estimates that around 125 TV models will be promoted across the country, said DuBravac. Thirteen percent of U.S. households are planning to shop before Thanksgiving and 26 percent on or after the holiday, the CEA projects. A few major retailers are moving their Black Friday sales starts to earlier on Thanksgiving evening, with some planning starts as early as 8 p.m., and they are timing their “deal” releases for various points throughout the evening and into the next the day.
Other Black Friday strategizing by dealers will likely include extensive price-matching, offering layaway services, and assuring in-stock status for all deals – and barring that, the issuance of “rain checks” that guarantee stock availability before the holiday. Cyber Monday sales are also expected to occur widely as a traffic-driving method. And some dealers, including Walmart, said DuBravac, are planning to go a step beyond product bundling to bundle hot products, such as Apple’s iPad2, with gift cards intended to convey the perception of a discount but done to ensure customers come back into the store to redeem the cards.