CEA Remembers Vance Pflanz

Following the passing last week of longtime retailer Vance Pflanz of Iowa’s Pflanz Electronics, the Consumer Electronics Association is paying tribute to an industry pioneer.

“Our association has lost a true friend and leader in Vance Pflanz,” CEA President and CEO Gary Shapiro said in a statement.

“Vance helped grow our association and create deeper ties between dealers and manufacturers by championing retailers’ participation in CEA. We owe him a strong debt of gratitude for his service, his leadership and his legacy of programs to help support independent retailers.”

Pflanz volunteered for CEA for many years, and was instrumental in the 2004 merger between CEA and the Professional Audio Video Retailers Association (PARA.) He also helped to found CEA Demo Days, while also serving on numerous CEA boards and committees.

Pflanz was a recipient last year of a Dealerscope Retail Excellence Award.

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  • Earl Naegele

    What a loss!

    Vance was one of the most admired people in our industry. Anyone that crossed paths with Vance can attest, he was an extraordinary man. His energy, work ethic, attitude and charisma made his personality contagious.

    As an independent rep that serviced Pflanz Electronics for over twenty years, he was very unique, as he always treated reps with respect and integrity. Consequently, I think he earned a disproportionate level of service by his business partners… As he understood and practiced life’s golden rule!

    To the entire Pflanz family, we feel and mourn your loss.

    Vance will forever be with us because of the impact he made in each of our individual lives.


  • Walton Stinson

    Vance was an indefatigable champion of specialty consumer electronics retailing, both at the local and industry levels and was a wonderful role model for everyone who knew him. You’ll be missed, Vance!